Luvly Editorial PolicyTerms of UseLuvly Privacy PolicyMedical GuidelinesCookie Policy

Cookie Policy

Effective Date: June 17, 2025
This Cookies Policy explains how our mobile application “Luvly” and our websites including but not limited to https://luvly.care (collectively the “Service”), use cookies, SDKs, and similar technologies on our website and mobile application. It also describes your rights and choices with respect to these technologies.Cookies are small text files stored on your browser or device. In mobile environments, we use equivalent technologies such as software development kits (SDKs), pixels, and device identifiers. These technologies allow us to recognize you, personalize your experience, analyze Service usage, and deliver relevant advertisements.

1. WHY DO WE USE COOKIES?

We use cookies and similar technologies to:
  • ensure the Service functions correctly;
  • analyze how users interact with our Service;
  • remember your settings and preferences;
  • personalize your experience;
  • deliver relevant ads and measure their performance.
Disabling non-essential cookies or SDKs may reduce the functionality or personalization of certain features, but our Service will remain usable.

2. TYPES OF COOKIES WE USE

Strictly Necessary

These technologies are essential for our Service to function. They are typically activated when you:
  • navigate between screens or pages;
  • use core features (e.g., secure login, language settings);
  • enable tools like chat or request support.
They help us ensure performance, security, and stability. These cannot be disabled via our consent tool but can be restricted in your browser or device settings.

Functional

These trackers personalize your experience by remembering:
  • your preferred language or design settings;
  • items in your cart;
  • login sessions for extended periods.
If disabled, certain features (like retaining login state or prefilled form fields) may not function properly, but core services will still be available.

Performance / Analytics

These tools help us understand user interactions and behaviors to improve our Service. For example, they:
  • count page or screen views;
  • identify traffic sources;
  • measure interaction with specific features or lessons.
They support our product development and quality improvements. Disabling them means we will not receive analytics on how you use our Service.

Targeting / Advertising

Serve personalized ads, retarget users, and measure the effectiveness of advertising campaigns (e.g., AppsFlyer, Meta Pixel).

3. THIRD-PARTY COOKIES

Some cookies and tracking technologies are placed by third parties (e.g., advertising partners, analytics providers). These third parties may use cookies in connection with our Service for their own purposes. Please review their privacy policies for more information.

4. YOUR CHOICES

You have the right to decide whether to allow or reject certain types of cookies and tracking technologies:

Platform

Control Method

Website
Use the "Cookie Settings" link in the website footer or consent banner
Browser
Adjust your browser settings to block or delete cookies
iOS Devices
Settings > Privacy > Tracking (limit ad tracking or reset identifier)
Android Devices
Settings > Privacy > Ads (opt-out of ad personalization or reset Ad ID)
Please note that disabling some technologies may limit features such as language preferences, session continuity, and personalized recommendations. We respect your right to privacy and will not process your data with non-essential cookies unless you provide your consent.

5. LEGAL BASIS FOR USE

Under the UK Privacy and Electronic Communications Regulations (PECR), we must obtain your consent before setting any cookies that are not strictly necessary. We rely on:
  • Legitimate Interests for strictly necessary cookies;
  • Consent for performance, functional, and targeting cookies, as required by GDPR, UK GDPR, and ePrivacy regulations.
We may update this Cookies Policy from time to time to reflect changes in technology, law, or our practices. We encourage you to review this page regularly.If you have any questions or concerns about our use of cookies or similar technologies, you may contact our support team via https://account.luvly.care/contact-form.